Measurements of simplified template cross sections and inclusive signal strengths are presented for the production of a 125 GeV Higgs boson decaying into a pair of b quarks, produced in association with a vector boson. The analysis is based on the leptonic decays of the W and Z bosons, resulting in final states with 0, 1, or 2 electrons or muons. The Higgs boson candidate is reconstructed either from two resolved b-tagged jets or from a single large-radius jet containing the decay products of two b jets at large momenta. A sample of proton-proton collisions at \sqrt{s}=13~\mathrm{TeV}, collected by the CMS experiment between 2016 and 2018 and corresponding to a total integrated luminosity of 138 fb$^{-1}$, is analyzed.

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